How to grow my business


It’s great to start a business, but that doesn’t mean that it’ll be easy. If you really want to grow your business and make it successful, there are some basic things you need to know. You need to figure out how to communicate with customers and engage with them directly, as well as get the advantage of free marketing tools like Google Analytics and WordPress.

Figure out how to communicate with your customers.

Now that you have a handle on who your target customer is and where to find them, it’s time to figure out how you’re going to communicate with them. The best way to do this is by using email marketing. Email marketing has been around since the early 1990s, but it’s still one of the most effective ways for businesses to stay in contact with their clients. There are lots of different options when it comes to email marketing; here are some of our favourites:

Engage with your customers one-on-one.

  • Respond to customer inquiries. When a customer reaches out to you, be sure to respond in a timely manner. If they have questions or feedback, be sure to address them as quickly and thoroughly as possible.
  • Answer questions on social media. Asking and answering questions on social media is a great way for you to learn more about your customers’ needs and concerns, as well as what their biggest pain points are when it comes to using your product or service.
  • Ask for feedback from happy customers who have used the product or service you offer recently. You can ask these people how they liked their experience with your company—and if there were any ways that things could have gone better during their transaction with you, so that you can improve for next time!
  • Respond quickly when someone leaves a review of your business online; especially if it’s negative (since this usually means there’s something wrong with how we’re doing business). The best way around this problem is simply by responding quickly after each complaint has been made – no matter what time zone they’re living in!

Narrow down who your ideal customer is.

Your ideal customer is a real human being with a name and a face. You may not know their name, but you know what they look like because they come in all shapes, sizes, and ages. They have characteristics that make them unique from other people. Your ideal customer’s needs are different than your neighbor’s or your aunt’s friend who has been asking for help with her lawn care business.

Think about this: The more specific you can be about who your ideal customer is, the more likely it is that you can create products or services that will meet their needs better than anyone else’s on the market today—and keep customers coming back again and again!

Figure out what you’re offering your customers.

Now that you have a better understanding of your business and its goals, it’s time to figure out what it is that you actually offer your customers.

You can start by brainstorming the benefits that your product or service provides for them. A benefit is anything that makes the customer feel good about buying from you—they might be saving money, getting rid of some annoying problem, or just making their life easier in some way. Once you’ve got those down, think about what features make it possible for your team to deliver these benefits day-to-day. Features are things like technology or processes that enable those benefits (like an automatic ordering system).

A unique feature will set one company apart from another in this space and make their offering stand out as something special. For example: if all companies use similar manufacturing techniques but one uses recycled materials instead of new ones, then this would be an example of making them different from others in the field!

Know the basics of business finances.

Knowing the basics of business finances isn’t just about knowing how to use Excel or QuickBooks. You also need to understand what all those numbers mean, and how they affect your company. Start by understanding the difference between profit and revenue. Revenue is what you earn in a given time period—say $100,000—but that doesn’t mean you’ve made any money yet; after taxes, expenses and other costs have been deducted from gross income (that is, before deducting expenses), you might only have $50,000 left over as profit (or net income) for that same time period.

Take advantage of free web tools like Google Analytics and WordPress.

When you are just starting out, you may not have the money or resources to hire a web designer. That’s where free tools like Google Analytics and WordPress come into play.

  • Google Analytics is a free web analytics tool that helps you understand your customers better. It can help you with things like:
  • How many people are visiting your website?
  • What keywords are being used to find it?
  • Which pages on your site get the most traffic?
  • How much time do visitors spend on each page?

And that’s just scratching the surface of what this tool does! 

Set up a business website as inexpensively as possible.

If you’re just getting started, don’t let the costs of setting up a website keep you from doing it. There are plenty of affordable options available—you just have to know where to look.

A good first step can be using a free website builder (such as WordPress) and hosting service (like Google Sites). These services provide an easy way for anyone with basic computer skills to set up their own site without much effort or technical knowledge. Plus, they’re free!

Another great option is buying your domain name through Google Domains instead of going through another company like Namecheap or GoDaddy—it’s reasonably priced at $12 per year and works seamlessly across all platforms including desktop browsers, mobile browsers and apps like Gmail.

Knowing how to communicate with your customers and get the advantage of free marketing tools will help you increase sales and grow your business.

  • Knowing how to communicate with your customers and get the advantage of free marketing tools will help you increase sales and grow your business
  • Use Google Analytics to track your website traffic and monitor your business’s progress


By taking these steps to grow your business, you can better understand what it takes to succeed in today’s highly competitive marketplace. By understanding the basics of how people buy and sell online, you can make sure that your website is optimized for search engines so that customers will find your products or services whenever they search for them.

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